Sports betting and iGaming software provider Altenar has integrated Optimove’s Digital Experience Platform (DXP), Opti-X, to enhance player engagement, personalization, and lifetime value from their very first interaction.
Opti-X offers real-time messaging, enabling operators to automatically trigger personalized messages across multiple marketing channels at optimal moments. This ensures timely and relevant communication, keeping players actively engaged. The platform also features an AI-powered smart search engine, delivering rapid, tailored search results based on a player’s past activity, betting preferences, and browsing behavior.
By leveraging behavioral, historical, and predictive modelling, Opti-X enables online gaming providers to create highly detailed micro-segments that drive loyalty and maximize player value over time.
Altenar, a licensed online gaming supplier in Ontario under the Alcohol and Gaming Commission of Ontario (AGCO), continues to strengthen its presence in the region through partnerships with Ontario-approved operators such as Lucky Casino. This latest integration reinforces Altenar’s commitment to delivering cutting-edge, data-driven solutions that elevate the player experience.
